Let us now quote from the Book of (Hyundai) Genesis: In the beginning, (like, in the ‘80s) there was The Hyundai and, frankly, it was initially bad, for the quality was nay onto not there. And the people with no credit did cry out and gnash their teeth, and the service managers in the valley of warranty claims did fling the BS, and there was darkness throughout the land when the headlights worked not. But that was lo many generations ago, and there are none still working for The Hyundai who recall it, for things did change. In the year of about Y2K, The Chairman hath said unto the Hyundaites in the land of Ulsan, “Let there be quality control.” And lo, there was. And the engines then did start, and long did they operate, with direct injection even unto the lowest Accent; with proper prescribed maintenance, they went forth and with them, sales multiplied and yea, the people even unto Consumer Reports did rejoice. And there was much buying of the Hyundais.
Book II: And Hyundai hath, in the late 2015, announced that it had begat The Genesis, and it would be a new luxury division, with The Quality that the Consumers did crave. And the Genesis did run on new rear-wheel-drive platforms all unto their own, and on these, the Hyundai Equus begat the G90 and the Hyundai Genesis begat the G80 and they were good. The Great Prophet, Genesis division general manager Erwin Raphael, hath said there will be more models, including a coupe and two SUVs. But the people were shallow, and they cried out, “Let us impress our neighbors and yea, even the total strangers in the carpool lane, and for that, there is nothing but the Benz and the Bimmer.” And the Great Prophet Raphael said, “Whoa, for I have good cars of great quality and comfortable rides, and you will see that they are good. For I have sponsored Super Bowl ads and I offer ye three years of complimentary maintenance.” And the people bought them but not in the numbers of the Bimmer and the Benz, which ruled the segment. And the Hyundaites did wail and gnash their Powerpoint presentations and swore vengeance upon the segment leaders.”